Jill Jacobs

Jill Jacobs

MBA, Chief Marketing Officer


Jill Jacobs, Chief Marketing Officer of Friedman, is a veteran of 25 years in professional services. She leads the marketing and communications strategy for the firm, bringing together integrated initiatives and a forward-thinking approach to drive growth. 



Expertise

Jill’s broad-based experience spans all areas of marketing. Her expertise includes:

  • Developing strategic marketing plans for a variety of niche specialties, among them law, real estate, nonprofit, cybersecurity, digital currency and high net-worth individuals
  • Creating and managing lead generation programs — email and direct mail campaigns; research studies; telemarketing; seminars and events; client, alumni, and referral source programs
  • Overseeing branding and communications — social media, websites, newsletters, videos, proposals, brochures, public relations, and advertising
  • Designing and presenting workshops and coaching accountants and attorneys on marketing and business development
  • Consulting with business owners on expanding globally
  • Analyzing and reporting on marketing initiatives and new business generation
  • Establishing processes for streamlining marketing programs and operations

Prior to joining Friedman, Jill was the Chief Marketing Officer and Marketing Director at two regional CPA and advisory firms. She also served as an international marketing consultant, guiding clients in entering overseas markets and growing their sales. She is fluent in Spanish and relishes spending time in Spain and experiencing other countries and cultures.

As Chair of Friedman Gives Back, Jill is passionate about the firm's contributions to its local communities. She also enjoys writing and speaking on a variety of topics related to marketing and business development, including social media, digital analytics and building and leading a high-growth marketing team.

Affiliations
  • Association for Accounting Marketing, Former Advisory Board Member of Metro NY Chapter; Current Member
  • American Marketing Association, Member
  • Winning is Everything, 2018 Marketing Task Force
  • Chair, Friedman Gives Back